Article contributed by Maria Altobelli taken from the NY Times.
Thank you Maria!
The editors at the New York Times came up with a list of their favorite book covers for 2012.
Quite a few surprises here. Not exactly what we'd expect given all the articles on the Web. I posted this list on a writer’s site and opinions were heavily divided, with no middle ground.
One person wrote that editors and graphic designers live in a different universe than readers so I looked to Amazon sales rankings for confirmation of that claim.
Building Stories (published by Patheon) is #113 in Amazon sales, despite the fact it sells at thirty bucks a pop in hardcover, and has been voted by numerous sources as one of the top ten fiction books of the year. The cover is striking but virtually unreadable.
In fact, all nineteen were well under 300,000 in Amazon sales ranking (certainly respectable), but most clocked in within the 10,000 to 100,000 range (nice indeed), and five were under the thousand rank in sales (most enviable).
My favorite is #7. The yellow globe with the thin white outline on a stark blue background with no title or author name. It’s an eye-catcher if avant-garde.
The more I thought about it, the more it made sense. With the upswing in book sales via Amazon and other on-line outlets, what a reader sees is a frontal image with the title and author name to the right-hand side along with a further description of the book. In a bookstore, if it’s shelved spine out, title and author name appears. If the book rates space on a table, I know my hand would reach out to pick something like that up.
And for an Indie publication single try this one (see #20 below).
Just goes to show, we don’t have to confine ourselves to cut-and-paste and photo shop.